Gaur Plume vs ACE Terra, Eldeco and ATS Province D on Sector 22D: honest comparison for 2026 buyers
By Vidit Kaushik, Vidastu Advisory · UP-RERA Agent UPRERAAGT000309/01/2026 · Published 15 June 2026
For the dedicated Gaur Plume site and current status, see Gaur Plume.
This comparison is for information purposes and is based on publicly available data and our advisory experience. Competitor information (prices, RERA status, timelines) changes frequently — independently verify all competitor details before any financial decision. We represent Gaur Plume as a channel partner; this should be read with that context in mind.
Gaur Plume at Sector 22D sits alongside several competitor projects on the Yamuna Expressway corridor — ACE Terra, Eldeco and ATS Province D being the most frequently compared. Gaur Plume's distinguishing position is a ₹9,000/sq.ft* pre-launch price (vs a stated ₹12,000/sq.ft* at launch), a larger Club Regalia (~1,00,000 sq ft*) peacock-themed clubhouse, and Gaursons' corridor-specific delivery track record. Competitors offer different trade-offs — typically a more advanced construction stage against a different price point and product specification.
The Yamuna Expressway Sector 22D market in 2026
Sector 22D and the surrounding sectors on the Yamuna Expressway have seen a significant uptick in developer activity since 2024, accelerated by the Noida International Airport opening for commercial flights in June 2026. Multiple developers have launched projects in this zone, creating a genuinely competitive market for buyers.
This is positive for buyers: competition disciplines pricing, specifications and developer behaviour. The key differentiators to evaluate across all projects are: price per sq.ft, product specification, developer track record, RERA status, clubhouse/amenity scale, and connectivity position within the sector.
With that framework in mind, here is how Gaur Plume compares to the most asked-about alternatives:
Active Sector 22D / Yamuna Expressway Projects — Comparison
| Project | Developer | RERA No. | Acreage | Towers | Config | Clubhouse | Status |
|---|---|---|---|---|---|---|---|
| Gaur Plume | Gaursons India | Registered — UPRERAPRJ950965/07/2026 (Gaur Alaris) | ~11.8 ac | 8 (Ph.2) | 3 BHK | Club Regalia — ~1,00,000 sq.ft* | Pre-launch open |
| ACE Terra | ACE Group | UPRERAPRJ683816 (ACE Terra's own — not Plume's) | — | — | — | — | Active (verify on up-rera.in) |
| Eldeco Sector 22D | Eldeco | — | — | — | — | — | Verify on up-rera.in |
| ATS Province D Olympia | ATS Group | — | — | — | — | — | Verify on up-rera.in |
| Purvanchal Sunbliss | Purvanchal | — | — | — | — | — | Verify on up-rera.in |
Source: UP-RERA portal (up-rera.in) for RERA numbers where cited. "—" = data not independently confirmed; verify directly. Gaur Plume data per developer's brochure (indicative). Fair and honest for informational purposes only. Last updated: June 2026.
Gaur Plume: the benchmark
Before comparing, here is Gaur Plume's profile at a glance:
- Developer: Gaurs (Gaursons) — 30+ year NCR legacy, large township developer
- Location: Sector 22D, Yamuna Expressway
- Scale: ~11.8 acres, own Phase 1 of 8 named towers
- Product: 3 BHK only, in two sizes — 1,550 sq.ft and 1,950 sq.ft, per the RERA-registered plan (no 4 BHK) — peacock themed luxury
- Clubhouse: Club Regalia — ~1,00,000 sq.ft*, 5 levels, 75+ amenities (per developer's Sales Deck 2)
- Pre-launch BSP: ₹9,000/sq.ft* | Official launch price: ₹12,000/sq.ft*
- RERA status: Registered — Gaur Alaris, UPRERAPRJ950965/07/2026
- Architects: Hafeez Contractor + OchreInk + Site Concepts International + Studio Designscape
*Indicative, subject to change, T&C apply.
ACE Terra, Yamuna Expressway — the comparison
ACE Group (ACE Infrastructure) is an established Delhi-NCR developer known for ACE Platinum, ACE City and other Noida/Greater Noida projects. ACE Terra on the Yamuna Expressway is one of their Sector 22 corridor offerings. On the Noida Expressway, the group’s Sector 150 project is registered as ACE Arte (UPRERAPRJ528653/07/2026, promoter ACE Infracity Developers Private Limited) — its sizes and layouts sit on the ACE Arte floor plan if you are cross-shopping the two corridors rather than only Sector 22D.
ACE Terra's strengths
- ACE Group has a clean delivery track record in the NCR
- Depending on current status, ACE Terra may be RERA-registered — which provides a binding AFS with legal possession date and penalty provisions
- ACE projects typically offer strong value-engineering and quality finishes at their price points
Where Plume differs
- Plume's pre-launch price (₹9,000/sq.ft*) may offer a more attractive entry versus ACE Terra's pricing if ACE is in an advanced construction phase and priced accordingly
- Club Regalia, the ~1,00,000 sq ft* peacock clubhouse at Plume, is likely a larger amenity package than ACE Terra's offering
- Hafeez Contractor's architectural involvement at Plume is a differentiated credentialing
Who should consider ACE Terra
Buyers who prioritise an advanced construction stage today and do not need the largest clubhouse footprint on the corridor.
Eldeco, Yamuna Expressway — the comparison
Eldeco Infrastructure & Housing is a well-regarded developer known primarily in Lucknow and the broader UP residential market, with a growing NCR presence. Eldeco's brand strength is its consistent delivery record — they are frequently cited as one of the more reliable Indian mid-market residential developers.
Eldeco's strengths
- Strong delivery track record
- Conservative and methodical development approach — typically do not overcommit on unsold homes
- Mid-premium pricing that has historically offered solid value-for-money
Where Plume differs
- Gaursons' larger YEX presence (Gaur Yamuna City, Gaur Chrysalis) means more corridor-specific track record to evaluate
- Plume's themed-luxury positioning and Club Regalia's ~1,00,000 sq ft* clubhouse represent a higher specification than Eldeco's typical offering in the same price range
- Pre-launch pricing of ₹9,000/sq.ft may be lower than any current Eldeco launch pricing on the same corridor
Who should consider Eldeco
Buyers who want a mid-premium product on the corridor rather than a themed-luxury one at the lowest entry price. Check the registered particulars of any project you shortlist on up-rera.in before deciding.
If it is the developer's profile rather than this corridor that appeals, two of its Greater Noida registrations are written up in full by the same desk that publishes this page: Eldeco La Vida Bella at Plot GH-02C, Sector 12, Greater Noida West under UPRERAPRJ136219/04/2024, and Eldeco 7 Peaks Residences at Sector Omicron 1A under UPRERAPRJ106523/01/2026. Different corridors and different promoter companies from each other, so each carries its own register record to check.
ATS Province D, Yamuna Expressway — the comparison
ATS Infrastructure is one of NCR's premium residential developers — known for ATS Greens series in Noida and their high-specification delivery. ATS Province D on the Yamuna Expressway is positioned in the luxury residential segment.
ATS strengths
- Strong premium brand recognition in the NCR luxury residential market
- High-specification build quality — ATS projects typically deliver above-average finishing standards
- Sound delivery track record for completed phases
Where Plume differs
- ATS typically prices at a premium — if Province D is priced at or above ₹12,000/sq.ft (the Gaur Plume launch price), then Plume's pre-launch at ₹9,000/sq.ft* is a materially lower entry
- Gaursons' YEX-specific track record (Gaur Yamuna City, Chrysalis) provides more corridor-specific evidence than ATS, which is better known in central Noida
- Club Regalia, Plume's ~1,00,000 sq ft* clubhouse, is a scale differentiator at the luxury end
Who should consider ATS Province D
Buyers who prioritise finishing quality and are willing to pay a premium for it, and for whom the ATS brand is the primary comfort factor. End-users who want the best-finished product even at a higher price.
Purvanchal — worth mentioning
Purvanchal Group is another UP-based developer with activity on the Yamuna Expressway corridor. They are known primarily for mid-segment residential projects. Purvanchal's positioning is typically at a lower price point than Gaur Plume and serves a different buyer segment. If your budget is below ₹1 Cr (2-3 BHK), Purvanchal may be worth evaluating. If you are in the themed-luxury / ₹1.3–2.5 Cr range, Plume, ACE, Eldeco and ATS are more directly comparable.
The bottom line: how to choose
| Priority | Best fit |
|---|---|
| Lowest entry price on the corridor | Gaur Plume pre-launch (₹9,000/sq.ft*) |
| Largest clubhouse & amenities | Gaur Plume — Club Regalia (~1,00,000 sq.ft*) |
| RERA-registered today | Gaur Plume (Gaur Alaris, UPRERAPRJ950965/07/2026) — verify others on up-rera.in |
| Premium finishing & brand prestige | ATS Province D |
| Corridor-specific developer track record (YEX) | Gaur Plume (Gaursons — Gaur Yamuna City + Chrysalis precedent) |
| A-list architect involvement | Gaur Plume (Hafeez Contractor) |
Competitor data is indicative based on publicly available information as of June 2026. Verify all competitor details independently. We are channel partners for Gaur Plume; our perspective is not neutral across all projects.
Frequently asked questions
How does Gaur Plume compare to ACE Terra on the Yamuna Expressway?
Comparing Gaur Plume to ACE Terra on the Yamuna Expressway: ACE Terra has a strong delivery track record and may be RERA-registered (verify independently). Gaur Plume offers a lower pre-launch entry price (₹9,000/sq.ft*), a larger Club Regalia (~1,00,000 sq ft*) clubhouse and Hafeez Contractor's architecture. ACE suits buyers wanting an advanced construction stage now; Plume suits those wanting the pre-launch entry price and the larger clubhouse. Independently verify ACE Terra's current pricing and RERA status before deciding.
How does Gaur Plume compare to Eldeco on the Yamuna Expressway?
Comparing Gaur Plume to Eldeco on the Yamuna Expressway: Eldeco has a strong delivery track record. Gaur Plume's pre-launch price of ₹9,000/sq.ft* may offer a lower entry; its themed-luxury specification and Club Regalia (~1,00,000 sq ft*) clubhouse are a higher amenity package than typical Eldeco. Both promoters' registered records can be checked on up-rera.in. Verify independently.
How does Gaur Plume compare to ATS Province D?
Comparing Gaur Plume to ATS Province D: ATS Province D is a premium product known for high finishing quality. ATS typically prices above the market average. Gaur Plume's pre-launch price may be materially lower. Choose ATS for finishing quality certainty and brand prestige; Plume for pre-launch entry price and corridor-specific developer track record. Verify independently.
Which project is best for investment on the Yamuna Expressway in 2026?
For pure price-entry advantage, Gaur Plume's pre-launch at ₹9,000/sq.ft* is hard to beat if you have a 5-7 year horizon. Gaur Plume is itself RERA-registered as Gaur Alaris (UPRERAPRJ950965/07/2026); verify each shortlisted project's own registration on up-rera.in. The decision depends on your risk tolerance, hold horizon and whether you prioritise entry price or a more advanced construction stage. This is not investment advice; consult an independent advisor.
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